᛫ Give voice to an underserved community.
᛫ Build bridges to connect the many diverse cultures in our nation. Facilitate a more informed national conversation about challenges facing our urban communities.
᛫ Engage black viewers in our nation’s social, economic, and political discussions.
᛫ Create a platform for black newsmakers and policymakers to reach their constituents and debates.
᛫ Showcase African American achievers creating positive role models for black youth.
᛫ Produce educational programming that is culturally relevant and specific to black viewers.
᛫ Inspire black viewers with uplifting and spiritual messages produced daily; and
᛫ Preserve a proud black American heritage through genealogy and enslaved ancestors.